HoneyPlum Clothing, an online boutique brand, has consistently captivated my attention, whether through TikTok's For You Page or alluring Instagram ads. The brand's influencer collaborations and organic marketing efforts repeatedly showcase the charm of its cute and unique pieces.

It all began when an ad for their quilted jacket caught my eye, prompting me to explore their website. Instantly, I recognized an opportunity for improvement – the website could benefit from a redesign, and the brand could use a revitalized identity. Although their pieces resonate well with their audience, they have a strong influencer program, and employ effective marketing tactics, there's room for growth in developing a stronger brand identity, seamlessly integrated across their website and social media platforms.

And so, my project began. I took it upon myself to give their website and brand a refreshing touch, with the goal of infusing consistency into their digital presence and enhancing user engagement.

DESKTOP: (click image for updated design)

MOBILE: (click image for updated design)